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Africa · Latin America · Direct

The Atlantic
Corridor

Africa and Latin America are building the future on parallel tracks — yet they barely trade with each other. Puente Nova exists to close that gap.

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2B+
People across Africa
and Latin America
$4T+
Combined GDP across
both regions
<1%
Direct trade between
them today

That gap is where Puente Nova works.

How we work

We actively build
what this corridor
is missing.

Cultural exchange Trade partnerships Capital connections Real outcomes
01

We build cultural connections between the two regions.

The cultural ties between Africa and Latin America are already strong — in music, fashion, film, and food. But the business structures to support those ties don't yet exist. We help artists, creators, and organisations build partnerships that are real, fair, and built to last.

02

We help businesses find the right partners.

We help businesses find partners in new markets, agree on clear terms, and start working together. Whether it's a supplier, a distributor, or a joint project — we stay involved to make sure it actually works, not just gets started.

03

We connect investors with real opportunities.

There is money on both sides of the Atlantic looking for good investments. What's missing is trust and local knowledge. We bring both — identifying real opportunities and staying involved as the relationship develops.

Our approach
"We work across both regions, find the right partners, and stay involved through execution — making sure partnerships work beyond the first introduction."

The corridor we are helping to build is not a metaphor. It is real connections — between real people, in real markets — that create lasting value in both regions.

Three areas of work

Culture. Commerce. Capital.

01

Culture

The cultural connection between Africa and Latin America is already alive — in music, fashion, film, and art. We help turn those connections into real partnerships with clear terms and long-term value.

  • Cultural exchange programmes
  • Creative industry partnerships
  • Cultural events and exchanges
02

Commerce

We help businesses find partners, enter new markets, and build lasting trade relationships across the Atlantic. We stay involved — not just for the first meeting, but through to a working result.

  • Trade partnerships and supplier connections
  • Sourcing and buying coordination
  • Business trips and trade missions
03

Capital

We connect investors with real opportunities across Africa and Latin America — and help businesses find investors who would otherwise never hear about them. We bring the local knowledge to make it work.

  • Investor introductions and deal sourcing
  • Cross-border investment projects
  • Investment trips and forums
Where we work

Our geography

We work across Africa and Latin America, with deep roots in four cities.

West Africa

Lagos and Accra are where Puente Nova's roots in West Africa run deepest. Lagos is Africa's biggest city for business, media, and creative industries. Accra is one of the most open and connected cities on the continent — a growing hub for entrepreneurs and creators. Together they give us strong ground across West Africa.

Lagos Accra
Latin America

Mexico City and Medellín are where Puente Nova's work in Latin America is based. Mexico City is one of the largest cities in the world — a major centre for business and culture, connecting North and South America. Medellín has become one of the most exciting cities in the region for innovation, creativity, and entrepreneurship. Together they give us a strong base across Latin America.

Mexico City Medellín

If you're working between Africa and Latin America — from anywhere in either region — we'd like to talk.

How we work

How we work

01

Honest assessment first

Before anything else, we look at whether the opportunity is real — and whether the conditions are right for a partnership to work on both sides.

Speed to 'yes' is not our measure of success.
02

Right partners, not convenient ones

We introduce people through relationships built over years — not whoever is available. The wrong introduction is worse than no introduction at all.

A warm intro to the wrong person is worse than no intro.
03

Every place is different

Lagos is not Accra. Mexico City is not a stand-in for all of Latin America. We build for the specific city, the specific people, and the specific moment.

No copy-paste approach.
04

Accountable through execution

We agree on what success looks like before we start — then stay involved until it exists. We're not here for the first meeting only.

We measure outcomes in the market — not on paper.
Ready to begin

Building something
across the Atlantic?

Tell us what you're working on. We'll be straight with you about whether we can help.

The opportunity

The Atlantic
Corridor

Africa and Latin America have a lot in common — young populations, fast-growing economies, and strong creative cultures. And yet they barely do business with each other. That's the gap Puente Nova is here to close.

Why now

Four reasons this is happening now

Young populations

Over 60% of both regions' populations are under 35. This is the largest concentration of young people anywhere on earth — and they share tastes, references, and technology that didn't exist a decade ago.

Mobile-first economies

A Lagos entrepreneur can sell to a Mexico City audience without routing through New York. Both regions built on mobile, not legacy infrastructure — and the channels to connect them directly exist right now.

Shared culture

Afrobeats in São Paulo. Brazilian funk in Lagos. Colombian fashion weeks citing West African designers. The cultural exchange is already happening. The commercial infrastructure to match it is not — yet.

Political will

For the first time, governments on both sides are actively building the trade and diplomatic frameworks for direct exchange. The institutional momentum behind this corridor is new — and it is real.

The trade gap
<1%

Direct trade between Sub-Saharan Africa
and Latin America & the Caribbean

This is not a reflection of limited potential.

It is a reflection of inherited infrastructure. Trade routes, banking systems, and professional networks were all built to channel value through Europe and North America. That infrastructure was not designed to serve this corridor.

Puente Nova is building the direct path — through culture, commerce, and capital.

The opportunity

A direct relationship between these two regions is not just possible — it is inevitable.

The question is not whether Africa and Latin America will build deeper ties. The question is whether that happens through the same middlemen that have always dominated — or directly, with the value staying in both regions.

Puente Nova is here to build the direct path — through culture, commerce, and capital.

Our work

What we do.

We connect culture, commerce, and capital across the Atlantic. We don't just make introductions — we build real partnerships and stay involved until they work.

01
Culture

Culture & Creative Industries

The cultural connection between Africa and Latin America is already alive — Afrobeats in São Paulo, Brazilian music in Lagos, West African designers inspiring fashion weeks across Latin America. We help turn those connections into real partnerships: ones with clear terms, that work legally in both countries, and that are built to last.

Cultural projects are often where long-term business relationships begin. We help artists, organisations, and creative businesses connect across the Atlantic — and stay involved to make sure those connections go somewhere real.

Includes
  • Cultural exchange programmes and events
  • Music, film, and creative industry partnerships
  • Fashion and lifestyle brand collaborations
  • Cultural gatherings and cross-regional exchanges
02
Commerce

Commerce & Trade

We help businesses find partners, enter new markets, and build trade relationships across the Atlantic. We start by looking honestly at whether the conditions are right — and then stay involved to make sure the connection actually leads somewhere.

Starting in a new market isn't a single event. It takes time, local knowledge, and someone on the ground when things get complicated. That's what we do.

Includes
  • Trade partnerships between businesses across the corridor
  • Supplier and distributor connections
  • Business trips and trade missions
  • On-the-ground support through the first year
03
Capital

Capital & Investment

We connect investors with real opportunities across Africa and Latin America — and help businesses find investors who would otherwise never hear about them. Getting investment across borders takes more than a good introduction. It takes someone who understands both sides and stays involved as things develop.

We bring local knowledge — about the market, the people, the context — and stay present after the first meeting. We want investment relationships that actually close, not ones that stall after a call.

Includes
  • Investor introductions and deal sourcing
  • Cross-border investment projects and forums
  • Investment trips connecting investors to markets
  • Active involvement as investment relationships develop
Next step

Tell us what you're working on.

Tell us what you're working on. We'll be straight with you about whether we can help.

Who we are

Puente Nova began as an
observation.

Our founding

Most middlemen had never spent real time in either region.

They worked from London or New York. They had contact lists — not real relationships. They measured success by how many introductions they made, not by whether those introductions led anywhere.

The partnerships that actually worked were the ones where someone with real local knowledge stayed involved — not just for the first meeting, but all the way through. That's what Puente Nova is built on.

We work across Africa and Latin America, with deep roots in four cities — Lagos, Accra, Mexico City, and Medellín. Our relationships in each have been built over years, not assembled for a pitch.

In practice
4
Cities where our roots run deep — Lagos, Accra, Mexico City, Medellín
2
Continents connected through one corridor
1
Question that matters — did the partnership actually happen?
How we think

What guides us

Honesty before anything else

We won't take on work we don't believe in. Saying no in the short term is far better than a failed partnership that damages everyone involved — and makes this corridor harder to build.

The right people, not just the available ones

We have spent years building real relationships in both regions. We only make introductions we believe in — and only when it genuinely makes sense for both sides.

Every place is different

Lagos is not the same as Accra. Mexico City is not a stand-in for all of Latin America. We work specifically — for the city, the moment, the people — and we never copy-paste the same approach.

We stay until it works

We agree on what success looks like before we start. Then we stay involved until it happens. We're not here for meetings — we're here for results.

Work with us.

Tell us what you're working on across the Atlantic.

Get in touch

Tell us what
you're working on.

The more specific you are, the better we can respond. Tell us where you are, what you're trying to do, and when.

Start here

We read every message.

We reply within two working days. If your situation is urgent, say so and we'll move faster.

Email directly

hello@puentenova.com

"We won't take on work we believe is unlikely to succeed. If we're not the right fit, we'll say so — and point you toward someone who might be."

Message received.

We read every message and reply within two working days. If your situation is urgent, we'll move faster.